Clear differentiating factors and a strong customer benefit must be developed and communicated, particularly in competitive markets and industries.
In successful companies, not only sales and marketing do act as a team, aligning themselves according to customer expectations — marketing, development, production and logistics work hand in hand! After all, in a competitive environment, agile delivery and service models dictate levels of customer satisfaction and loyalty.
The main focus is on the consumer’s experience at all times and in all places, and makes no allowances for possibly cripplingly slow, long-winded internal decision-making processes.
What is your corporate objective, and how can you achieve this using the right choice of marketing measures in your defined markets and target groups?